twitter & facebook coupons & deals

i ran across this article today about facebook and twitter deals and coupons while i was at work. at my entertainment cruises marketing internship, we have been doing the same push using our twitter account and multiple facebook accounts for each city.

the latest initiative is most easily described in the below paragraph:

EXCLUSIVE FACEBOOK PROMO! For $5 get Lakefront Speedboat Ride tickets aboard Seadog from 8/3-8/7 between the hours of 10am-1pm. You MUST be a fan of EC-Chicago and RSVP for the date of your choice to get on the list. Don’t miss out on this great offer!

i'm hoping it is a success and spreads out virally through the twitterverse as well as the fb-verse.

in regards to the article, this quote really exemplifies my feelings towards the entire idea of using social media to cause a viral outreach amongst followers while also making a personal identity for the company:
“We really are using it as a true engagement tool,” said Alicia Thompson, Popeyes vice president of communications and public relations. “It’s a way for us to build the brand and to keep top of mind awareness with our consumers by giving the brand a face and a personality.”
you can't have social media without some interaction...

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