social media talk

“It’s critical for brands to always be leaders, to always take risks and experiment. There’s this notion that a lot of brands have of not wanting to be first on a particular street or in a particular media space. That has to change, because the brands that are not being leaders in social media are being left behind very quickly. I also think that [social media] is a unique space, and you have got to make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment. Often they are the youngest members of a team.”

Craig Leavitt, CEO of Kate Spade

thanks, mashable for a whole buncha thoughts on social media.